Pennsylvania governor signs the Artificial Intelligence Deceptive Advertising Act

Pennsylvania Senate Bill 806, the Artificial Intelligence Deceptive Advertising Act, was approved by the Governor on 22 October 2026 as Act No. 99 of 2026. The General Assembly bill page records that last action. The same day, the Governor's office said he signed SB 806, in a list of 58 bills.

The disclosure rule is in the bill text, Printer's No. 1808. An advertiser may not knowingly, recklessly or willfully create and disseminate, or cause to be created and disseminated, an advertisement that uses synthetic content in a manner that creates a false consumer perception about the nature, origin or authenticity of the goods or services being advertised, without a clear and conspicuous disclosure. The disclosure must state that the advertisement contains content that was modified or generated using artificial intelligence. It must be displayed in the first instance whenever the synthetic content is presented, presented in the same medium, and, to the extent technically feasible, permanent or extraordinarily difficult to remove.

The duty does not include content that is evidently fictional based on the content or context, parody, satire, commentary or criticism, or limited to text. The Attorney General or a district attorney may seek an injunction. A court may award a civil fine that does not exceed $3,000, and actual attorney fees and court costs. Section 6 says the act takes effect in 60 days. The bill page does not print a calendar effective date.

What it means for business: advertisers using synthetic images, video, audio or text in Pennsylvania ads, in a way that could give a false impression of a product, will need a clear AI disclosure once the act takes effect. Text-only ads, and ads that are plainly fictional or parody, are outside that duty. This is a description of the act, not advice on a particular advertisement.