In forceEuropean Union · Law
EU AI Act (Regulation (EU) 2024/1689)
- Key dates:
- 1 Aug 2024 in force; 2 Feb 2025 bans + AI literacy; 2 Aug 2025 general-purpose AI rules; 2 Aug 2026 most rules incl. transparency (Art. 50); 2 Dec 2026 new deepfake bans + Art. 50(2) transition; 2 Dec 2027 high-risk (Annex III); 2 Aug 2028 high-risk in products (Annex I)
- Applies to:
- Anyone placing AI on the EU market or whose AI output is used in the EU, incl. non-EU firms
- For your business:
- If you sell or use AI with EU customers, check which risk tier you fall in. Labelling applies from 2 Aug 2026 for systems placed on the market from that date; systems already on the market have until 2 Dec 2026 for the Article 50(2) marking duty. High-risk duties start Dec 2027.
Primary sourcechecked 17 Oct 2026