Most EU AI Act rules now apply, including transparency duties

From 2 August 2026 most of the EU AI Act applies, including the Article 50 transparency rules, and national and EU enforcement begins. Under the Digital Omnibus on AI, high-risk rules move to 2 December 2027 (Annex III) and 2 August 2028 (Annex I products).

What it means for business: chatbots must say they are AI, and AI-generated content must be labelled. The next date is 2 December 2026.